Evgeniy Boichenko made a speech at school of medical lector in Kazan

Such a great event took place in Russia for the first time. It was dedicated to the personality development for doctors in the professional community and Internet space

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18 September 2018
Evgeniy Boichenko made a speech at school of medical lector in Kazan

The school of medical lector is aimed at physicians who strive to develop their personal brand in the professional community and among patients, are ready to progress in social nets, namely not to be scared of thousands of subscribers and haters*, want to study how to seek faithful medical information quickly and easily. 

Evgeniy Boichenko, leader of the Marketing-management MBA programme, entrepreneur and cofounder of the Clinic of evidence-based medicine “Dawn” gave a speech in the session “Doctors and social nets” on a topic “Storytelling in medical blogs”.

Active programme also included such important issues as:

  1. Secrets of professional speech from the leading doctors who are always listened to with great interest 
  2. Master class on public speaking “Business presentation”
  3. Master class on searching for professional and faithful information on the Internet
  4. Possibilities and restrictions of owning social nets for doctors
  5. Doctor’s private brand development in Mass media through the eyes of managers, doctors and patients
  6. Relations between a doctor and Mass media through the eyes of a professional journalist  

*from the English word "hate", haters are users who express permanent discontent to everyone or to a person, company or brand.



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